Venus Williams joins athletes Stephon Marbury, Ben Wallace, and Bubba Watson in marketing shoes and clothing for Steve and Barry's. Venus will design the line of high performance, lifestyle and active clothing and footwear.
The line will be called EleVen (a nod to her childhood address in Lynwood, CA and, I assume, her name). Venus will start modeling the line tomorrow at the US Open, although the line won't be available for purchase until November. Everything in the line will be priced under $19.98, including the shoes, like everything at Steve & Barry's.
It is not clear how the deal with Steve and Barry's impacts her deal with Reebok. However, Venus has designed a line of clothing before that she has worn on court for Wilson's Leather.
Lately, Venus has been looking pretty good in her various appearances. She and her sister have explored a lot of looks via the trial and error method. Hopefully, beads won't be prominently featured in her line.